Foreign Investors open opportunities for Marketers at Exhibition

Effectual organizer, B to B Events has held the Food and Beverage West Africa Exhibition 2019, in a bid to create opportunities and establish partnerships for food and drink retailers across West Africa.

The 3-day Exhibition held recently from 18th – 20th June, 2019 at the Landmark Centre, Victoria Island, Lagos.

The exhibition which brought together experts from diverse agro-businesses, saw exhibitors build better business connections, both locally and internationally, as it created room for enlightenment and new trade partnerships.

Managing Director of B to B Events, Jamie Hill in an interview with AgroNigeria, stated that the exhibition was to create partnerships and opportunities for Nigerian businesses, adding that the demand for foreign manufacturers to engage the “market hub of Africa” is on the move to a higher level.

In his words,“We created this platform to meet demand because everything is based on supply and demand, this exhibition will not be held if there was no demand for it from the international market.

“We want to support Nigerian businesses and help them grow and we want to attract international businesses to come here and invest in the Nigerian economy,’Hill said.

The MD noted that the exhibition in essence, was to collaborate with local manufacturers, because foreign investors were not ready to travel down to Nigeria to set up a manufacturing plant without conducting a market study.

On his part, Former Commissioner for Commerce in Ogun State, Mr. Bimbo Ashiru, noted that the government necessarily do not engage in doing business,  but to ensure the ease of doing business.

He said,“Nigeria needs to develop its agricultural value chain in order to embrace industrialization, we need to start producing and growing what we consume.”

According to Ashiru, the exhibition was crucial in creating awareness and influencing foreign investors into the Nigerian economy, which will give room for job employment.

He added that thousands of job opportunities would be made available if there are over a hundred exhibitions in the local market.

The Former Commissioner further emphasized that the level of unemployment is high in the country and the only way to eradicate the trend is to get foreign investors to come in and produce locally, adding that they would aid in transforming local raw materials into products, which would create jobs for farmers and unemployed graduates.

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